梅 plum blossom
thrives in the harshest conditions
perseveres for new beginnings.

 

work
worth sharing

culmination of experience
+ love of design

 

creative

polish work that
communicates
and connects

 

my
two cents

on design + language

1
1

Self

Much like the soft-spoken Abraham Lincoln, others can have the proverbial limelight, but I let my works and deeds do the talking. I am one of three in the family, the epitome of the middle-child syndrome. Sandwiched in between, I learned to survive most situations, fight for everything and play the willing and patient compromiser every other day. I am more independent, open to (new) ideas and even more driven and empathetic that most.

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Education

“You educate a woman; you educate a generation.” I spent 12 of my first educational years sheltered in a Catholic girl school; speaking three different languages and several dialects, while learning in two. Five years thereafter was spent abroad for my Bachelor’s and Master’s degree. The switch should have been seamless, but I was suddenly impeded by my (first) language and lost of familial environment. I found solace and comfort in the knowledge and alien food I was absorbing, which was turning my brain plump and body into mush.

Work

My work evolution is much like Darwin’s natural selection: it was natural for me to select design. My move from the Land of 10,000 Lakes to the Garden State went from bone-chilling to down right bullets-sweating. My first job was in PR, juggling and promoting over-sized balloons, toys and cookies. Uncomfortable in this new skin, I jumped into the fast-paced, cut-throat world of Mad advertising and have since been perfecting and expanding my craft and art.

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Want more? I’ve only just begun.

I design. I write. I’m a dynamic duo rolled into one.

Portfolio Contact

Working with Alex was one of the best professional experiences I’ve had. … she has all of them: creativity, expertise, integrity, great results! She is also as nice as they come.

Tucker Zinke, Reason & Energy

Alex is an intelligent, self-starting designer who is always seeking out new technologies and trying new ways to solve problems. She was an excellent team member in a very demanding & busy agency. I would recommend Alex …she always gets the job done.

Pat Walsh, patwalsh.com

I have worked with Alex for 10 years on many creative and production retail challenges. She’s always responsive, professional and amazingly great to work with. To say Alex is “ready, willing and able” is an understatement.

Bill Moen, The Moen Group

Alex is a talented designer who is a pleasure to work with. She is very detailed, creative and reliable.

Laura Swern, Social Media Director at Essex Golf Driving Range

Alex is an enormous design talent. But better than that, she's a whole-problem thinker who combines strategy, communication, and media into her work. Plus, she's a joy to work with.

Jay Montgomery, The Montgomery Group

Over the years I’ve had the pleasure of working on all kinds of design projects with Alex, and her work is not only creative and prompt, but also on point with project objectives. Alex is a true professional at her craft and I would recommend her to any prospective client or employer. She is a terrifically talented and a dedicated hard worker who always comes through for us. I don’t know what I’d do without her!

Margie Gilbert, Drape Kings