credit: UXDesign
1. Understand Audience
- Culture
- Industry/Context
- Demographics
- Tech savviness
2. Seamless Flow
- Negative Space
- Golden ratio/Rule of thirds
- Clear hierarchy: size, color, space
- Use grid
- Focal point
- Rhythm/pattern: F / Z-pattern layouts
- Use grid
3. Simplicity
- Prioritize content. Remove non-essential
- Organize in clear groupings
- Flows: logical + predictable
- Less is more
- Break huge tasks into smaller steps
- Optimize load time
