1. Choose a typeface for body text
2. Avoid more than 2 typefaces
3. Balance line space and font size
4. Line length 45-90 characters
5. Modular scale
6. Punctuation
• curly quotes: Option + [ for opening quotes
– Option + Shift + [ for closing quotes.
• en dash (–): Option + Hyphen
– em dash (—): Option + Shift + the Hyphen Key
credit source: thedesignteam.io | Pablo Stanley
