01. Increased personalization
Coca-Cola: making connections by designing for the individual on a mass scale
02. Decoding the hacking structure
Hampton Creek (Canada): nature and tech converging to create healthier foods that use less land and water
03. Natural shape-shifting
Tapped (UK): incorporating “live” packaging options (esp food) where the packaging resembles the birch tree
04. Scaling innovation
Coca-Cola’s 2nd Lives caps kit (Asia): sustainable design thinking by transformed usage
05. Sharing stories
Drygate Brewing Company – birthday brew (May 2015): collaboration with graduates of The Glasgow School of Art to create beautiful hand-wrapped, individually designed and signed packaging.
06. Experiencing the moment
Tŷ Nant water bottle & Absolut Mandrin: creating a brand experience that can be revisited repeatedly.
07. Craft
Benham’s Gin & Just enough of a (very) good thing: the human touch through hand-crafted labeling
08. Premiumization
Carlsberg limited edition Jacobsen Vintage trilogy: adding value by pushing the boundaries of what we’ve come to expect
09. Online / offline retail design
Birds Eye’s (UK) packaging redesign: promotes shelf stand out and digital interaction
Birds Eye’s (AU)
10. Sustainability and second-use packaging
Colgate’s educational posters for schools (Asia): clever, sustainable holistic and second-use solutions that embrace ethical, educational and environmental considerations.
credit source: creativebloq.com
