01. Increased personalization
Coca-Cola: making connections by designing for the individual on a mass scale
“…Specific Traditional Chinese Herbal Medicines have been created to heal particular organs in order to nurse the entire body to a good level of health. Thus by having 12 types of herbal medicine teas to heal the organs corresponding with organ operating time within the 12* divisions of the day, consumers would be nourished and achieve maximum health.”
*According to Traditional Chinese Medicine, 24 hours is divided into 12 divisions where each division has two hours.
