
“…Specific Traditional Chinese Herbal Medicines have been created to heal particular organs in order to nurse the entire body to a good level of health. Thus by having 12 types of herbal medicine teas to heal the organs corresponding with organ operating time within the 12* divisions of the day, consumers would be nourished and achieve maximum health.”
*According to Traditional Chinese Medicine, 24 hours is divided into 12 divisions where each division has two hours.

Artist: Yi, Chung Chang (Serlick), Zoey Chou, Hangi Huang, Sirius Hsieh, Elly Shin
Special Thanks: Shin Wang
Project Type: Commercial Work
Client: Good Moment – The Tea Of Traditional Chinese Medicine
Project: B.I.(Behavior Identity), M.I.(Mind Identity), V.I. (Visual Identity)
Awards: 2014 Yodex Designer Exhibition – Packages category “Bronze Awards”
Location: Taiwan

Package I

Package I: unfurled

Package I: in triangles

Package I: opened

Package II

Package II: individual packs

Package III

credit source: PackingoftheWorld.com