The optimal image format compared to jpg & Webp
The AV1 (.avif) image file format is a super-compressed image type. It was developed by the Alliance for Open Media in collaboration with Google, Cisco, and Xiph.org. This format was created to be an open-sourced and royalty-free image format.
Creating avif files
Use Squoosh, to compress and create avif files.
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Usage
In HTML with the < picture > element, with a fallback to the default < img >. It doesn’t show up on Firefox, but works on Chrome.
source credit: reachlightspeed | AVIF