1. DISTRACT
– abuse Maslow’s Hierarchy of Needs
2. CONFUSE
– with jargons / industry language
3. CONSISTENCY
– ignore context / industry standards
* MY personal favorite
4. AESTHETICS over functionality
– the more impractical, the better
5. IMITATION
– the best form of flattery
6. RESEARCH
– to your advantage
7. CONTEMPLATION
– into the great abyss
8. AMBIGUITY
= value!
9. EMPATHY
– with Human-Centered Design
10. it’s all about YOU
– the end-user
cue McFly’s “It’s All About YOU!”
credit source thedesignteam.io | Pablo Stanley