Emphasizes drawing skills
Pictorial approach
Visual story
– Eurostar x Lyon: Maïté Franchi
Avoid clichés
Unconventional imagery
– Les Salins x Avant Post x Samuel Guigues
Artistic typography
– Catherine Zask
Distort images
– Festival de la Photo Ratée x Laura Normand
Artistic work
Emotional response
– International Fund for Animal Welfare x Y&R
Dialogue
credit source: designschool.canva.com
