Digital Analytics Fundamentals Course
Strike while the iron is hot (and still available) until Oct. 30, 2013 @ 11:59 PDT.
Want to learn about Google Analytics (GA) without muddling through it yourself? Here’s the course (created by Google), which I just completed online (for free) and got a certificate to show. Learn it now before GA evolves into Universal Analytics!
Learn how GA works and why it is important to first set up a measurement plan, how to create a GA account: setting up properties, filters, goals, e-commerce tracking, how to collect campaign data, and how to read the reports and what each segmented report can do for your business. (After that, it’s all practice and experimentation to see what fits your business best!)
