1. Choose a typeface for body text
2. Avoid more than 2 typeface
3. Balance line space and font size
4. Line length 45-90 characters
5. Modular scale
• curly quotes: Option + [ for opening quotes
– Option + Shift + [ for closing quotes.
• en dash (–): Option + Hyphen
– em dash (—): Option + Shift + the Hyphen Key
credit source: thedesignteam.io | Pablo Stanley
“…Specific Traditional Chinese Herbal Medicines have been created to heal particular organs in order to nurse the entire body to a good level of health. Thus by having 12 types of herbal medicine teas to heal the organs corresponding with organ operating time within the 12* divisions of the day, consumers would be nourished and achieve maximum health.”
*According to Traditional Chinese Medicine, 24 hours is divided into 12 divisions where each division has two hours.